1. Prolog : Morgen.

We know
where we’re headed,
because we know
where we came from.

prologue

Mazanli was founded in early 2016 in Berlin by Süleyman Mazanli under the original name of Tatkraft. Born and raised in the Berlin district of Wedding, Mazanli completed his studies in economics at the Technical University Berlin in 2014 with a focus on Environmental Economics. In 2015, he changed career focuses and completed an additional training program with a focus on SAP. His sense of design and aesthetics, however, would trigger a decisive turning point his career path.

Chapter 1 : The Founding

It all started when Süleyman Manzali was in search of a metal bedframe that combined a minimalistic design with rigid style and an industrial character. After tiresome and unsuccessful research, he was overtaken by the idea of welding together his very own dream bed according to his own preferences. Within three month his vision had taken shape. The idea to start a company, however, didn’t occur to him until the demand for the exact same bed among his friends and acquaintances had boomed.

Chapter 2 : Lack of Space

After the first images of his bed, which he had dubbed “ION—the wanderer”, were posted online, a large online retailer became aware of the sleek piece of furniture. What started out as 10 beds that he had stored in his old room at his parents’ house, quickly turned into an entire apartment filled right up to the front door with steel bed frames. It was time for the next step—and an old industrial warehouse with 650 m2 of space in Northern Berlin would provide the solution.

Chapter 3 : The Expansion

The first large order of over 85 beds came from Switzerland and bestowed on the young company its first international success. Extending the borders of the German-speaking world, the name ION came to be mentioned in magazines, newspapers and online blogs from all over Europe. Orders popped up from every corner of the European continent. Later on, cooperation opportunities with production companies like Constantin Film, renowned artistic centers like the Paris Opera or the Lobe Block studio built by star architect Arno Brandlhuber in Berlin came one after the other.

Chapter 4 : Today

Back then, Süleyman Mazanli wasn’t aware that the bedframe he had welded for himself would turn into such a successful item on the market, in which around 1000 people by early-2024 would spend have of their lives. Since its founding, the affectionately named ION bed has been continually improved and tested.

Our logo

Abstract, yet uncomplicated – From left to right: Bed frame, mattress and you. Straight, parallel lines, proportionality, 90 degree angles. Simple and memorable. Our idea of functional industrial design.

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